Brand Strategy
I can help to uncover growth opportunities with refined branding.
Freshen-up
I will conduct a market review to define positioning & enhance existing brand.
Delivering an updated brand positioning and brand proposition. And developing a brand refresh launch strategy covering owned & earned channels.
Revamp
2-hour workshop session with your team to review your current brand, discuss your strategy and roadmap.
Then a deep-dive market review, including audience profiling, and competitor analysis for 3x competitors .
This will allow me to present 3x routes for your new brand which I will test in a review session with key stakeholders from your organisation. Ultimately delivering a revamped brand positioning, brand proposition and brand manifesto.
Overhaul
The full overhaul will include everything noted under ‘revamp’, as well as stakeholder interviews (5x internal, 3x external) during the research phase, and then focus group testing the brand routes before presenting them to your organisation stakeholders.
It also includes the generation of assets to use in the launch, as well as my services in running the launch campaign.