DELIVERING A LANDMARK GLOBAL CAMPAIGN
Create a campaign that would elevate the LG G4, LG’s flagship smartphone, to the conscious of ‘lifestyle’ consumers.
Showcase the market-leading attributes of the G4 in a way that appeals to consumers beyond the ‘smartphone enthusiasts’.
The Brief
Launched @lgaustralia Instagram and created the G4 Recommender programme.
30 social influencers.
6 weekly challenges.
1 LG G4 each.
The Execution
A total of 363 posts were registered to #G4Recommender by influencers and consumers.
Over the six-week period, the influencers enjoyed a total audience engagement of 462,390. Based on the mainstream media results at the time, this resulted in an average PR value of $342 AUD per 100 audience.
Even a conservative view of the G4 Recommender program’s estimated PR value came in at $1,581,373.
