TAKING A LONGSTANDING MAGAZINE ONLINE

Taking a long-running magazine online, showcasing the company’s financial services team and products, and encourage existing customers/readers to migrate online.

The Brief

  • NFU Mutual: Family Finances.

  • Multi-layered & omnichannel campaign.

  • One, three generational family talking about real family financial issues.

  • Tackling topics that don’t often get talked about and drawing it all back to the products & services offered.

The Concept

  • Found the perfect family and made sure backup options in place.

  • Created a relationship with the family to ensure comfort on shoot days.

  • Plan and execute an exemplary shoot. 

  • Plan and execute an exemplary post-production.

  • Ensure client feels a truly collaborative effort.

The Execution

  • Delivered exactly to concept

  • 1x content hub

  • 1x 4min hero video

  • 7x 2min product videos & articles

  • 21x 30s social videos

The Results

Image of a video shoot in the garden of a country farm family home
Camera crew and interviewer in action outside a farm house